Mohammed Al-Salafi | Connecting Dots

Africa Expansion for a Debt Management Fintech

Industry: Fintech

Product: Debt Management

Partner: BFREE

Year: 2021 - 2023

Markets: Nigeria, Kenya, Ghana, Egypt

Objective: Market Expansion

Key Activities:

Led the expansion into Kenya, Ghana, and Egypt, by managing and overseeing legal setups, regulatory compliance, hiring, operational alignment, tech integrations, and business development

Activated the sales pipeline by adding 40 financial institution prospects, converting 12 into active clients, bringing a total of 250,000 end customers

Shaped company strategy by collaborating with the product team, conducting research, and developing roadmaps for new markets using client feedback and market insights