Industry: Management Consulting
Product: Go-to-Africa Strategy
Partner: Various
Year: 2017 - 2019
Markets: Nigeria, Ghana, Kenya, Egypt, Saudi Arabia
Objective: Africa market research and strategy consulting
Key Activities:
Built up the operations of the West African team and developed partnerships with other affiliate consultants.Hired and trained a team of two analysis in Nigeria.Analyzed and studied markets in Ghana and Nigeria, in sectors such as Intra-logistic and warehouse solutions, aluminum fabrication for sustainable architecture, automotive assembly, food packaging, fish waste, and animal feed to name few.Led multiple dealership deals between German and Nigerian companies in automotive spare parts, animal feed, chemical raw materials and intra-logistic systems.Continuously managed key stakeholders in the Nigerian and Ghanian markets.
Key Projects:
Industry: Industrial Water Management
Product: Water Treatment Technology
Year: 2019
Markets: Nigeria, Kenya, Botswana, Ghana
Objective: Africa Expansion
Produced a structured country assessment framework for a German Manufacturer of Water Treatment technology, covering industry dynamics, legislation, willingness-to-pay, financial outlook, and political conditions to guide future market selection.Defined their product-led Africa market entry strategy, shifting focus from geography-first expansion to a sales driven approach.Mapped out market structures across the top selected markets, including pricing analysis, competition and distributor assessment.Conducted market research on the automotive assembly activities across the continent for a German automotive assembly engineer company.Managed Stakeholder relations with existing assembly companies in Nigeria, Ghana and Kenya and acted as a proxy sales representative for assembly technologies and consulting servicesIndustry: Sustainable Architecture
Product: Aluminium extrusion and fabrication
Year: 2019
Markets: Kenya, Ghana, Nigeria
Objective: Africa Expansion
Produced a structured country assessment framework for UAE based Aluminium extrusion and fabrication company, covering industry dynamics, legislation, willingness-to-pay, financial outlook, and political conditions to guide future market selection.Mapped out market structures across the top selected markets, including pricing analysis, competition and distributor assessment.Industry: Warehouse Solutions
Product: Intra-logistics
Year: 2018
Markets: Nigeria
Objective: Africa Expansion
Conducted market study on Nigeria’s warehousing solutions, industries using them, market size and market outlook.Mapped out implementation partners as a potential distributors, assessed their viability, shortlist and organized business trips for the client to meet