Mohammed Al-Salafi | Connecting Dots

Market Research for a Card Network Company

Industry: Fintech

Product: Payment Card Products

Partner: Card Network Company

Year: 2024

Markets: GCC, Nordics, International

Objective: Market and Product Research

Key Activities:

Conducted market research and defined product strategy on digital wallets in the DRC covering market segmentation, key players, case studies

Conducted a comprehensive market research on the employee benefit payments in the GCC, covering regulation, types of payments, key players, market size and trends

Developed global SME banking case studies, covering key players, key innovations and market trends