Mohammed Al-Salafi | Connecting Dots

Go-to-Market for an Embedded Insurance Tech Company

Industry: Insurance

Product: Embedded Insurance

Partner: Inclusivity Insurance

Year: 2024

Markets: Ghana, Nigeria, Kenya, Rwanda

Objective: B2B Go-to-Market

Key Activities:

Developed GTM strategy into new markets by identifying customer segmentation, growth markets, and approaches

Pipeline activation 10 prospects, 3 negotiation phase, 10% conversion rate